3Dswipe for Microdia: the sales application for the Swiss Industry
Microdia, Swiss factory among the world leaders in extrusion head production for cable and tube manufacturing, presents its new real-time 3D selling tool developed by 3Dswipe for the Wire tradeshow in Düsseldorf.
20 products and as many key technical features to ensure quality presentations to engineers: real-time 3D stretches the limits of what is physically possible to be presented and ensures an instantaneous impact.
A technical and realistic sales app
Embedded on the salesmen’s iPads, the application unveils the interactive 3D catalogue comprising the brand’s 20 key products from every angle, and showcased at all levels of details.
The picture-like realistic display stands out from typical CAO tools used on industrial markets.
Each reference is presented in real-time 3D in its entirety, as well as through various cross-section views and detailed exploded views allowing salesmen to highlight the innovations deep inside the products.
A very thorough sales tool
In a single interface, all the sales tools are gathered:
- Product handling from every angle
- Technical views from front / up / side
- Views with dimensions and parts names
- Cross-section views ½ and ¾
- See-through views to help analyzing inside parts
- Technical sheets
- Inside animation of the products in motion
- Marketing hotspots
- Interactive exploded views with focus on individual parts
- Interactive disassembly and assembly system
- Calibration simulation
- Contact form
Everything is made in order to make salesmen’s presentation job easy by centralizing all the key tools in a single application showcasing products in a visual and interactive way.
Stretching the limits of client presentation
The sales tool offers complete freedom to answer any technical question from clients.
3Dswipe developed an interactive and animated disassembly system of each product, as well as their interactive reassembly.
Thus, each product part is exploded away from the product in order to be analyzed individually.
Then, with a simple click, the user can rebuild part by part the product. The system respects the technical and physical constraints of reassembly and ensures realism and easy understanding of the technology.
Selling process from A to Z
Once products are presented, highlighted, exploded and reassembled, the application allows salesmen to end the demonstration by sending the technical sheets and brochures corresponding to the products meeting the clients’ needs.
In parallel, Microdia capitalizes on these sales pitches by gathering and saving all lead contact information with the associated interests and projects so as to easily manage follow-ups after a tradeshow or a meeting and finalize an offer.
Double competencies for twice as much impact
In order to answer the need for showing the production of various cables as well as highlighting how products work, 3Dswipe made a series of 5 3D animations.
These videos are embedded in the sales application and one-click away from the real-time 3D product presentation.