The Krups technology and expertise from every angle
Krups, one of Group SEB’s brands specialized in coffee machine conception presents the brand new Automatic Espresso line in interactive 3D.
On the occasion of the launch of the new EA9010 model, packed with innovations, Krups decides to use 3Dswipe on tablet and its real-time 3D features to present, explain and highlight its technology.
Interactive and user-friendly training tool
The goal is to implement a complete and ergonomic training tool for the Marketing teams. As a tailor-made and all-in-one solution, the 3Dswipe “Krupsfolio” app offers a wide range of key features:
– Interactive 3D product presentation to showcase the coffee machine
under every angle
– Exploded and animated views highlight its smart design
– Interactive product benefits are quickly spotted on the 3D product
– The inside view makes it easy to understand each component’s role
– The interactive 3D Krups app also gathers all of the current Marketing tools: TV add, technical sheet, slideshow, product description, etc.
Krups offers the Barista’s expertise in a Full Auto coffee machine (professional coffee grinder, patented thermoblock system, 15-bar pump pressure, programmable features, automatic cleaning and descaling, etc.). The touchscreen user-friendly design enables user-profile creation and favorites saving for a well-tailored experience.
6 integrated 3D animations
In light of explaining these innovations, 6 3D animations are available within the app and bring a double added-value:
- A true user guide which explains how to make a cappuccino, an espresso, to save a new favorite or start descaling
- A technical simulation which details how the coffee machine works from the inside
Testimonial: real-time 3D is… amazing!
“It is astounding to see what is happening inside the product, I never would have thought it was that complex. I am proud to present and sell this product! This app is amazing!”
Head of product at Krups headquarters in Germany
Click to slide the images
Multiple development prospects
Witnessing the 3Dswipe Krupsfolio’s success internally, Krups is planning on integrating additional products in order to train their salesforce and improve their sales pitch. Later on, the app is aimed at becoming a complete sales tool, true interactive 3D sales companion in their representatives’ hands.
First developed on iOS for iPads, the interactive 3D app will be deployed on laptops and on the web with no plug-in so as to offer the brand new product experience to internet users.